From court to culture: The growing power of women’s basketball shoes

The Lady Foot Locker in Niles, Ohio, was the first place I saw a women’s basketball shoe. My mom and I had driven 30 minutes to a mall to do some shopping, and there they were: Sheryl Swoopes’ Nike Air Swoopes 1 in all its glory. The shoe was the first of its kind. It was 1995, a moment I’ll never forget. For years, men’s basketball shoes have dominated the conversation and the market. But times have changed, with new sneaker designs and colorways from signature women’s shoes have ushered in a n

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